岩田聰：“智能手機和平板電腦的崛起已經改變了任天堂所能操控的格局

Toyger

在最近與Independent報社的採訪中他提到：“我們不再提供一些在手機平臺上也能夠輕鬆實現的遊戲體

驗，所以我們必須有所區別的提供些一些獨家的遊戲體驗”



在經歷了公司第一次全年財政損失這動蕩的一年后，岩田聰承認智能手機和平板電腦已經改變日本公司

經營掌上設備業務的環境，他說到任天堂最近的不景氣財政表現與當前的社會群體增長以及智能手機遊

戲的發展是有所關聯的


岩田聰對報社提到，對於3DS的初步市場戰略，公司把失利歸因於沒有及時跟進軟件部份，“但是很明顯

智能手機和平板電腦的崛起已經改變了任天堂所能操控的格局，所以我們不再提供一些在手機平臺上也

能夠輕鬆實現的遊戲體驗，我們必須有所區別的提供些一些獨家的遊戲體驗”



他補充道“我想如果我們可以提供獨特的娛樂方式，這樣我將不會被其他產品所取代，這樣我們在業界

才有機會存活”

岩田聰還表示這次在3DSXL的銷售上不會再失利，因為去年被迫通過以降價的方式刺激購買慾望的作法已

經使得我們在3DSXL銷售上不能保有一個盤大的利潤率


對于設計選額方面，儘管3DSXL的右搖杆配件今年年內將會上市，岩田聰還是表示沒有為機子整合右搖杆

的計劃，因為這只會減小電池的體積，又或許會使機子顯得比原來更大



岩田聰最後談到了關於數字發行的內容，他評論到雖然媒體能夠讓公司更有效傳播其內容并同時保持盈

利，但是這種形式卻無意間忘卻切斷了和零售商的往來


“我認為對很多消費者來說，他們能走進商店，並且知道我們產品的存在，並對其瞭解和購買這些可以

說是非常重要,對於我們來說，有傳統的零售商作為我們的合作夥伴同樣重要，並且可以看到我們是如何

一起工作，能夠讓他們更瞭解我們的配送模式，這對於數碼產品方面也同樣重要”

Toyger

In an interview with The Independent newspaper, he said, “we can no longer offer some

kinds of games experiences that couldn’t also easily be offered on a smartphone, so we

need to differentiate and offer something exclusive.”


Following a turbulent year in which the company posted its first ever, full-year financial

loss, Nintendo president Satoru Iwata has admitted that smartphones and tablets have

changed the environment in which the Japanese firm conducts its handheld business.

Last year, Iwata stated that there were “no casual correlations” between the growth of

social and smartphone gaming and Nintendo’s recent lacklustre financial performance.


Speaking to The Independent newspaper, Iwata attributed the initial struggles of its 3DS

hardware to the company’s own failure to release software for the handheld in a timely

manner and added, “But obviously smartphones and tablets have changed the environment that

we operate in and we can no longer offer some kinds of games experiences that couldn’t

also easily be offered on a smartphone, so we need to differentiate and offer something

exclusive.”


He went on to say, “I think if we can offer exclusive entertainment that cannot be

replicated on other devices then we’ll have the chance to survive.”


Iwata also stated that the company would not be selling the 3DS XL console at a loss, as it

was forced to do with the 3DS last year after slashing the price to stimulate interest,

“we don’t have a huge profit margin on [3DS XL] we intend to sell it a profit.”


With regard to design choices and despite the Circle Pad Pro launching for for 3DS XL later

this year, Iwata stated that there had be no plans to integrate a second analogue stick

into the unit as it would have necessitated a reduction in the size of the battery or made

the unit significantly bigger than it already is.


The Nintendo president’s final word was on digital distribution, on which he commented

that although the medium will allow the company to distribute its content more efficiently

while maintaining profitability, the firm has no intention of entirely cutting out the

retail intermediaries.


“I think for a lot of consumers it’s still important that they can go to a store and in-

store they have a presence of our products and this is where they can be informed and then

purchase our products. For us it’s still quite important to have the traditional retailers

as our partners and to see how we can work together with them and involve them in the

distribution model – and also for digital products.”