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Nintendo accounce sales milestones - 100 million DS systems shipped and 83 software million-sellers
See press release below:
March 11, 2009 - Somewhere - perhaps in Paris, maybe in Chicago, possibly in Tokyo - the 100 millionth system in the Nintendo DS™ franchise has been shipped to a retailer or distributor as of March 6th 2009. The combined total sales of 100 million Nintendo DS systems, Nintendo DS Lite systems and Nintendo DSi systems represent a significant milestone in the life of this franchise, which is still going strong.
Since the original Nintendo DS launched in early 2005 in Europe, its dual screens, touch screen and voice-recognition capabilities ushered in an era of new experiences not previously possible on portable systems. The successor, Nintendo DS Lite, launched with a slimmer, trimmer look.
The third iteration of the Nintendo DS hardware, Nintendo DSi, launches in Europe on 3rd April. Nintendo DSi includes two cameras and the ability to record, manipulate and play sound files, and will allow consumers to personalise their very own Nintendo DSi experiences. It will again transform the way people access, experience, create and share portable content.
From the beginning, consumers around the world responded to the novel software options available on Nintendo DS and this is reflected by the fact that as of the end of December 2008, there were 83 Nintendo DS titles, the global shipment of which exceeded 1 million, and seven of them topped the 10 million shipment figure. . Experiences like Nintendogs and the Brain Training series began a paradigm shift for the industry, as video games grew beyond the traditional audience of young men to include girls, adult men and women - and even seniors. Traditional games like New Super Mario Bros. and Mario Kart DS keep people coming back for more. Nintendo DS games demonstrate an "evergreen" quality: They frequently remain in the top-selling lists, months - or even years - after their launch. The system continues to expand into new territory with titles such as Cooking Guide: Can't Decide What To Eat? and Walk with me! Do you know your walking routine?
Nintendo DS fast facts:
Nintendo DS launch
Nov. 21, 2004, in North America
Dec. 2, 2004, in Japan
March 11, 2005, in Europe
Nintendo DS Lite launch
March 2, 2006, in Japan
June 11, 2006, in North America
June 23, 2006, in Europe
Nintendo DSi launch
Nov. 1, 2008, in Japan
April 3, 2009, in Europe
April 5, 2009, in North America
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