VG统计11月美国市场数据统计公布~~Xbox主场势强~~PS系双垫底~~

Toyger

原文：http://www.vgchartz.com/article/ ... -for-november-2011/

NPD data for the four weeks ending November 26, 2011 will arrive this Thursday at 6:30 PM ET. Data on VGChartz is already available for the same period.

November figures for the American video game industry were spectacular for software, but down from last year for hardware. That statement holds for both unit sales and revenue generated in the month. Hardware revenue in fact was down more 15% due to the tremendous discounts for all hardware that existed briefly or throughout the month for each platform (3DS down to $145 at times, Wii down to $100 on Black Friday at Walmart, X360 down to $150 on Black Friday, X360 + Kinect bundles down to $200, PS3 down to $200, PSP & DS were also down to $100).

Hardware unit sales however only dropped about 1% year over year because of the big time discounts, and the existance of seven platforms, rather than six, on retail shelves.

Hardware largely followed the October to November transition from last year, when some platforms more than tripled. Wii, X360, and 3DS each actually came closer to quadrupling October, with PS3 finally tripling from October to November as well. DS and PSP still had pretty substantial leaps from October too, although the lifts were well less than the other platforms. Compared to last year, X360 and PS3 each grew, and with the 3DS seeing its first November the huge decline for DS and more modest declines for other platforms were just about offset. Nintendo and Microsoft previously reported selling 500,000 Wiis, and 800,000 X360s on November 25 / Black Friday, with 960,000 X360s sold during November 20-26, and a VGC estimated 640,000 Wiis sold during the same week.

In the US market, an 'average' non-holiday week is 50,000 units sold per week, with 100,000 representing a strong week. An average November week then is 125,000 units per week, with a strong week at 250,000 per week. Using those criteria, X360, and Wii had very good Novembers, 3DS had a good November, PS3 had a solid but not spectacular month, DS had a November a tick below average, with PSP and PS2 continuing to be nearly irrelevant to the US market.

On the software side of the industry, over two dozen games sold over 200,000 units on a single platform this month, and at least 15 games sold over 350,000 units on multiple platforms.

Last year at least 13 games sold over 300,000 units in the US, so the results aren't that different. One notable trend is that Call of Duty: Black Ops sold about 8.00m units on X360 & PS3 last November, while VGC data has it at 7.84m on those two platforms.

November had a lot of winners for software. EA had the best November I can remember with Battlefield performing quite well in its second month in the US and several of its sports games just missing the 200k+ cut off and the top 15 multiplat list. Ubisoft had a huge month - Assassin's Creed & Just Dance 3 combined for over 2.5m units in November. Older Just Dance and Assassin's Creed games likely picked up as well with hardware sales, so it was a very good month for both brands. Just Dance 2 in fact had only sold 664,000 units last November, and Assassin's Creed was flat (really down slightly) from last November.

Nintendo had its first genuinely huge month for 3DS in the US, which means older software picked up for the platform. Marioland 3D, Skyward Sword, and key software for Wii (and even DS) from 2004-2011 also grew substantially from October even in the cases where it didn't chart. Microsoft software performed quite well for the month too - notably top-line Kinect software, Halo, and Fable III (due to bundling). Skyrim performed very well for Bethesda, and Sony's Uncharted 3 opened well too. A couple more minor publishers had big hits too for the month - THQ had solid performances from Saints Row and WWE 12', while Lego Harry Potter had a very strong opening for WB Interactive given how long the title will sell at a decent clip.

Not all the trends for the month were good. Every major Japanese publisher not named Nintendo / Sony had a pretty lousy month. There were no Japanese third party games to top 200,000 units for the month on a single platform. That is a horrible development given how large the US market is in November and December. Square-Enix, Capcom, Sega, and Konami will survive on Japanese and Europe sales for the month, but none of the Japanese third parties can be pleased with the US market right now.

A final note for the month is the performance of platformers - Sonic Generations, Kirby's Return to Dreamland, and Skylanders, Rayman Origins, and Ratchet & Clank - all fairly strong second tier platformers in terms of brand and quality - will end up selling 200,000 - 1,000,000 units in the US which bodes well for the genre going forward.

Toyger

11月的VG数据（统计期间为截至2011年11月26日的4周），NPD的同期数据本周4公布。

与2010年11月相比，美国市场软件销售额增长明显，但是硬件不如去年。这主要是由于黑色星期五期间零售商降价促销的原因。促销期间3DS仅售145美元，Wii为100美元，X360为150美元，同捆Kinect的X360为200美元，PS3为200美元，PSP和DS的价格也下降到100美元。

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昨天 15:23



按销量比较，2010年11月美国市场硬件总销量比去年同期下降约1％。但实际上今年比去年大打折扣，因为现在的硬件总销量统计了7个平台，而去年是6个。

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昨天 15:23



与上一个月相比，WII和X360的销量增长了300%以上，3ds增长了260%，PS3、DS和PSP也有显著的增长。与去年同期相比，X360和PS3分别增长了22%和38%，DS销量减少了约70%，但是3ds弥补了这部分销量的损失。任天堂和微软此前报道，黑色星期五当天WII和X360分别售出了50万和80万台。

在美国市场上，一个硬件平台在非假日周的平均销量一般为5万，较好的可以达到10万。而11月每周的平均销量一般为12.5万，有时可以达到每周25万。按这个标准衡量，X360和Wii在今年11月的表现“非常良好”。3DS表现可以说是“良好”，PS3得表现很“稳定”，但并不引人注目，DS与PSP和PS2 则低于平均水平，当然，他们的表现已经无法左右美国市场的大局。

在软件方面，有26款游戏的销量超过20万（单平台），15款游戏的销量超过35万（多平台）。

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昨天 15:23



去年，至少有13款游戏的销量超过30万，所以今年的结果与去年相仿。

11月许多软件取得了销售佳绩。EA的战地表现不错，在其发售后的第二个月中依然保持了强劲的销售势头，但是EA的体育游戏表现平平，多款体育游戏于20万大关失之交臂。育碧是11月的赢家之一，刺客信条和Just Dance 3总销量超过250万，Just Dance 3比前作有大幅增长（Just Dance 2在去年11月的销量仅为66万），刺客信条与去年持平（实际上是略有下降）。

11月是3DS软件销量在美国市场上的首次爆发，马里奥大陆3D取得了不俗的战绩。任天堂的其他重量级软件，如天空之剑也不负众望。还有很多很久之前发售的软件（马车、新超马）依然保持着稳定的销量。微软软件销量在11月份的表现相当不错，特别是Kinect软件，光晕和寓言III（捆绑）。老滚5的表现非常出色，索尼的神海3也取得了不错的开局。其他如Saints Row、WWE 12、乐高哈利波特等都取得了成功。

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昨天 15:23



当然，11月也并非都是好消息，非任天堂/索尼的日本开发商在美国市场上全军覆没。在全年销售最旺的月份里没有一款日本第三方游戏软件销量超过20万，仔细想想，可怕极了。SE、CAPCOM、SEGA、KONAMI等日厂在美国市场的表现非常疲软，只能寄希望于日本（或欧洲）市场的表现。

值得注意的是索尼克、卡比、Skylanders、雷曼起源、瑞奇与叮当等较强的二线作品今后的表现，如果他们的最终销量能够达到20万至100万，这对丰富美国市场来讲无疑是一个好消息。