大大是如何作到的?

wildpan

PS3全球销量过2000万.

PS3 reached 20m in less weeks than Xbox 360did. But how is it doing compared to Wii, DS, PSP, and PS2 worldwidethrough the same number of weeks? Come in and see.  

Jacob Mazel

As of January 31, 2009 Sony’s PS3 console has seen its sales to gamers reach 20.07m units. It took the PS3 98 weeks in Europe, 115 weeks in the Americas, 117weeks in Japan, and up to 116 weeks in Other markets (Other marketshave seen multiple small launches worldwide) for the PS3 to breakthrough the 20m units barrier. Over 90% of all PS3s are sold in thefirst three major regions though.

Category	Europe	Americas	Japan	Total*
PS3	8.054m	7.754m	2.841m	20.071m
Weeks	98	115	117
Wkly Avg	82,184	70,348	24,282

Approximately 1.42m PS3s have been sold in marketsoutside the big three regions depicted above, hence the star. Dividingregional totals by weeks of availability in that region shows thatEurope is the best region for PS3. The Americas, with most of salescoming from the USA and Canada, is almost exactly three times bigger inpopulation than Japan, and weekly averages and totals follow thisexactly, as the 70,000 weekly average in the Americas is just shy ofthree times the weekly average of Japan sales. In Europe, the PS3 isover 15% stronger than it is in the Americas, with weekly sales of over82,000 units.

Here is how other videogame machines have done inthe same number of week as PS3, to offer some context on theperformance of PS3.

Neutralized	E. 98 wks	A. 115   wks	J. 117   wks	Totals
Wii *	11.229	20.995	7.800	> 40.024
PS2	8.657	17.888	9.095	35.640
DS	9.817	10.416	15.403	35.636
PSP	7.258	8.570	5.126	20.954
PS3	8.054	7.754	2.841	18.649
X360	3.343	10.537	0.587	14.467

The Wii is starred because it has not been out for117 weeks in Japan, as the other platforms have been, which means theconsole has sold at least 40.024m units in the time frame PS3 has beenavailable in the big three regions. In Europe, PS3 launched in March.The PS2 launched in Europe during November. With PS3 just going throughits second Christmas bounce in Europe, it has closed to within 10% ofthe PS2 pace in Europe. Historically, PS3 has yet to fall more than 30%off the PS2 pace in any week in Europe, and most weeks are about 15-20%in favor of PS2. But with premium pricing compared to the PS2, Europeis clearly the best region for PS3 sales. It is also the region whereSony has its biggest lead on Microsoft through the same number of weeksfrom launch – 5.7m. Even in Japan, through 117 weeks the PS3 lead onXbox 360 is only about 2.3m. So even though Japanese gamers prefer PS3to Xbox 360 by a larger margin – 5:1, than Europeans do – 24:10, Europeis where the PS3 had outsold the 360 the most in a comparable timeframe.

In the Americas, Xbox 360 outsold PS3 over the 115week period from launch by about a third. PS2 had sold more than twiceas many units in the same number of weeks, and Wii managed nearly threetimes as many units. DS and PSP are also ahead from their respectivelaunches to respective 115th weeks. The Americas situationis ultimately quite similar to Europe, with the major differences beingthat Europe prefers PS3 to 360, while the Americas prefer 360 to PS3.PSP also sold less than PS3 in Europe in the same number of weeks thatPS3 had been out.

In Japan, PS3 is well off the pace of PSP, PS2,Wii and DS over the same period. Through 117 weeks, PS2 has sold overthree times as many units as the PS3 in Japan. This is a steeper dropthan in any world region, and rather fascinating since the PS2 to PS3price increase in Japan was never as sharp as in the USA or Europe, theongoing weakness of Xbox 360 in Japan, and the slowing sales pace ofWii in Japan. In the same number of weeks across the three worldregions, PS2 saw 25% of its sales from Japan, PS3 sees 15%. With theongoing strength of the Yen against weakening western currencies Sonyshould be doing everything in its power to push the number of PS3s soldin Japan without dropping the price.


Nonetheless, despite a massive resurgence inNintendo’s power over the last several years, the PS3 has managed tooutsell the Xbox 360, its primary competitor, through the 98/115/117week threshold it took to reach 20m. Microsoft’s strength through thistime frame remained mostly in the USA and UK, allowing Sony to offset adeficit in the Americas (2.8m off the 360 pace) with a ~6.9m surplus inJapan and Europe.

In weeks after this in Europe and Japan, whereMicrosoft’s console has seen an upswing in sales due to price cuts, itwill be interesting to see if the Sony pace advantage throughcomparable time frames will hold up.

虎纹猫

远远落后于WII啊