3DS降价后岩田聪访谈

Schelfaniel

- Business is shifting towards 3rd party reliance, want to strengthen
继续强化对第三方的依仗
- For gamecube missed price cut opportunity and this influenced 3ds decision to cut price, cash balance enables decision to cut price
曾经错失GC降价机会和现金余额等促成了3ds的降价决定
- We are already running, will see impact by year end, doesn't mean doing nothing untl year end
我们正在执行并会在年末看到影响，但不意味着年末前什么都不作
- 3D alone won't provide full satisfaction, other features important
只有3d不能完全满意，其他功能非常重要
- Wiiu is not limited to tv, is multiscreen and believe it is dramatic change from wii, believe tvs will be online and connect to smartphones
wiiu是多屏幕不局限于电视，相信于wii是戏剧性的改变，相信电视会在线会与智能手机相连
- No share buy-back as short term, focused on long term, shareholder return comes from improving 3ds by year end
短期不会股票回购，专注长期，股东回报来自年底的3ds增长（我觉得仍然实现不了的话聪哥很可能该下台了）
- Need to be more flexible and work with other platforms and use them. Hardware+soft brings value
需要更加灵活的利用其他平台，硬件+软件带来价值
- No intention to sell ip on other platforms, but need to take advantage of other platforms they don't have to increase the value of software
不会再其他平台贩卖软件，但要利用其他平台增加软件价值
- Not concerned about people getting tiredness from 3d, will be doing software that is not 3ds focus, perhaps digital side
不对3d疲劳方面忧虑
- For 3ds and wiiu we are strongly aiming on digital side
3ds和wiiu都会在数字方面下大力气
- Digital is where we are yet to expand and where we are aiming for, been doing trial and error so far
数字下载方面是一直在瞄准想要扩大的方面，但目前为止一直在试验和犯错
- Plan very soon to announce strategy for combination of digital and packaged and synergy between the two
计划会很快公布结合数字软件与实物软件协作的策略
- Original DS at 15000yen was not profitable and 3ds is further unprofitable, as volume expands cost down effect
1w5的ds就不赚钱（...）现在3ds就更不赚钱，增加货量来降低成本
- On price cut large us retailer told them "feel like christmas is already here"
降价幅度之大让零售商说他们觉得似乎圣诞节已经来了
- Needs to deliver game experience what mobile phones cannot offer
必须要提供手机游戏所不能提供的游戏体验
- Aim is to combine social and real networks, synergise and maximise, aiming for new software this fy and next
目标是增效和最大限度的结合社会与实际网络，为这个财年和下个财年准备新软件
-Said has no conclusion yet on sns impact, claimed no correllation between sns growing and nint sales down
说sns的影响还没有定论，sns增长和nint下降不相关？
- Aim to recover trust by 3ds recovery, no slides or presentation, into q&a now with first question on sns impact from fido
要以3ds的恢复来恢复信任，没有幻灯片或演示文稿（可能是决算会），进入问答后第一个问题就是sns的影响
- Iwata taking responsibility for 3ds,, taking 50% salary cut and other execs 30% cut, reduced bonuses too
聪哥说承担责任，自己减薪50%其他高层减薪30%，奖金也一起减
- Retailers decide over summer for xmas, developers won't then reduce plans for next y
- Price cut now because 1) so install base higher ahead of own title launches and hence success 2) message to developers and retailers
- 3ds line-up for third party doesn't show MGS which is surprising, not sure if it was on list, could be a delay

Schelfaniel

感觉岩田聪要下来了

blindholmes

失败的掌机

Leila

气的老丈人吐血

ps119

老丈人出山？

3DS

虎纹猫

3DS 发表于 2011-7-29 19:16

你变“贱”了

ps119

whf

这么多关于这个的新闻。